Dekarta Capital Сompletes Bridge Financing for Prime Group
Dekarta Capital, a private equity and venture capital fund, and Prime Group, one of the leading Ukrainian outdoor advertising operators, have successfully completed a bridge financing deal.
The deal encompassed the fund’s provision of medium-term financing to Prime Group in June-October of 2010 with a term of up to a year and a half, to allow the company to extend its assets and, in particular, to acquire the assets of Etyket.ka, one of the leading outdoor advertising operators in Kiev, as well as to renovate the existing portfolio of the company’s outdoor advertising constructions. The deal has contributed to Prime Group becoming one of the top four largest players in the Ukrainian outdoor advertising market and being able to offer to its clients an extensive portfolio of highly effective advertising vehicles.
“We highly value the timely support we received from Dekarta Capital and would like to note the prompt reaction of the fund in making the decision to provide financing. This has allowed us to capitalize on a unique moment in our development to boost growth of our company,” said Vadim Frunze, co-founder of Prime Group.
Alexander Lyadov, Managing partner of Dekarta Capital, added: “Many companies have the possibility to grow fast, but only a select few have the will and power to identify the right chances for growth and capitalize on them. The Prime Group team, led by Vadim Frunze and Kateryna Khramova, proved that it is capable of confidently developing a company at a fast pace, fully meeting its clients’ and investors’ highest expectations.”
Egorov, Puginsky, Afanasiev and Partners, Salans, and Uvito were the legal consultants on the Dekarta Capital/Prime Group deal.
About Prime Group:
Prime Group is an integrated operator of outdoor advertising in Ukraine. The company was founded in 2008 by Vadim Frunze and Kateryna Khramova and currently is one of the four largest companies on the Ukrainian outdoor advertising market. Prime Group has 2100 of its own advertising constructions. In addition, the company manages on a long-term basis more than 3000 constructions of various formats in the cities of Ukraine. More detailed information is available at http://prime-group.com.ua/.
About Dekarta Capital:
Founded in December 2008, Dekarta Capital is a management company in the field of private equity and venture capital investment. Presently, Dekarta Capital manages the assets of a private fund equal to US$100 million. The fund considers investments in all sectors, focusing primarily on financial services, distribution, retail, media, the Internet, and technology. The level of investment varies from $2 million to $15 million per deal. The fund invests in companies that have the potential to become leaders on the local market or, in the case of tech companies, on the global market. More detailed information is available at . http://en.dekartacapital.com/for-media/.
Press contacts:
Prime Group
Vadim Frunze, T +380 44 2201199, E vadim.frunze@pri-me-group.com.ua
Dekarta Capital
Alexandra Hontar (PRP Ukraine), T +380 44 4952960, E ahontar@prp.com.ua